CASE STUDY

BROW HQ

Brow HQ, an aesthetics clinic based in Chester, was created by Microblading Artist and Trainer Leisa Roberts. As a boutique salon owner during the first lockdown, Leisa pivoted her business strategy to launch her direct-to-consumer eyebrow products – The At-Home Brow Lamination Kit, and The Skinny Pencil & Brow Soap.

With the brand having no previous PR at all, within 6 months MODA PR had achieved a reach of 70 million both online and offline. This included publications such as British Vogue, Evening Standard and Daily Express to name a few. With the brand since the very beginning, MODA PR also managed and executed the opening of their blended brows & skin salon in Chester and their brow-transfer launch with content creator Dani G.